What do you do?

I design emergently playful, human-centered systems that inspire connection and exploration.

Whether it’s an imaginative game, an immersive world, or a spectacle that transports people somewhere unexpected, I believe all products, experiences, and tools have the potential to invite curiosity, interaction, and wonder.

I explore fearlessly, prototype rapidly, and iterate with intent.

craig zacok 

Creative Direction & Experiential Design for Games, Themed Spaces & Emerging Tech